User-Centered vs. Stakeholder-Centered
An important part of our job as user experience designers is finding a way to meet the client’s business goals. The other part is to simultaneously advocate for users’ needs. To give a voice to…
Aprimo website
Bank of Marin website
Email Campaign Best Practices
Insulin Forward website
Upcoming Posts
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User-Centered vs. Stakeholder-Centered
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Trust Continuity: Go ahead, click it
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The Kama Sutra of Brand Positioning
Recent Posts
Business Speak for Designers
This is from a post a wrote a while back. We designers spend years perfecting our craft and learning how to come up with elegant solutions to creative challenges. We describe our creations using words…