Amazon.com storefront

Description: A branded store within the Amazon website.

The Scoop: Using Amazon's back-end tools, I created the MyPleasure branded store so that it made visitors aware of our diverse array of products. We incentivized sales with discounts in an attempt to stay competitive with the deep discount merchants. Due to changes in Amazon's restrictions regarding adult products, the storefront was pulled down. But while it was up it performed well.