Mypleasure
Shopping Cart

Description: Screenshot of the shopping cart redesign.

The Scoop: The shopping cart was the first page I tackled when I redesigned the checkout process, which hadn't been revamped in about 4 years. I spent weeks going through data we'd collected through Coremetrics, TeaLeaf and Hitwise. I went through customer comments and industry best practices. After the dust settled on the redesign, we saw increased conversion at several points of the shopping process.