Resume

Contact

Name: Tony Molinero,   Location: San Francisco, CA,   Cell: (415) 505-3782,
E-mail: tmolinero@bowandarrowdesign.com,   URL: http://www.bowandarrowdesign.com

Employment History

July 2007 to Present ::: San Francisco, CA ::: Freelance

  • Designed and produced projects for regional businesses

Feb. 2001 to Jan. 2007 ::: Sawhorse Enterprises, San Francisco, CA :::
Creative Director & Founding Employee

From company inception, responsible for all aspects of the creative department.

  • Lead every aspect of creative process.
  • Developed brand identity, web presence, and all printed material.
  • Managed staff, budget and multiple concurrent projects.

As a founding employee, I contributed extensively to the all aspects of the business

  • Tracked impact of design on several KPIs using multiple data analysis tools.
  • Grew creative department from one person to five person team.
  • Developed creative briefs and design solutions.
  • Have solid understanding of the principles relating to successful: marketing, merchandising, business
  • development, product development, project management, & finance.

Websites: MyPleasure.com, SimplyMyPleasure.com, SexyResolutions.com, SexAstrology.com, Sex-e-cards.com, Amazon storefront

May 2000 to July 2001 ::: Lawrence Research Group, San Francisco, CA ::: Art Director

  • Designed and produced both the print and web-based creative projects of this online retailer.
  • Took over all product photography and styling.
  • Managed the re-branding of the primary website
  • Assumed the responsibilities of the creative services manager

Feb. 1998 to May 2000 ::: Gauger & Silva, San Francisco, CA ::: Graphic Designer & Technical Support

  • At this ad agency I designed and produced: packaging, advertising, marketing collateral, signage, sales exhibits and websites for the natural foods and real estate development industries
  • Served as their in-house consultant regarding new technology purchases and implementation

July 1997 to Jan. 1998 ::: San Francisco, CA ::: Freelance

  • Designed and produced projects for regional businesses
  • Honed my time-management, resource-management, and project-management skills.

Aug. 1996 to June 1997 ::: Now What Software, San Francisco, CA :::
Production Artist & Graphic Designer

  • Retouched and processed aerial photography
  • Designed UI elements for product line

Aug. 1995 to Aug. 1996 ::: Gerald Reis Design, San Rafael, CA ::: Graphic Designer

  • Responsible for all phases of our projects from concepting to printing
  • Involved with design, comping, client relations, mechanicals and vendor management

Aug. 1993 to Aug. 1994 ::: Publication Services ::: Typesetter, DTP, & Production Artist

  • Aided in the transition from legacy to DTP technology for design and production of textbooks
  • Coded manuscripts for import into DTP templates
  • Assisted in illustration, stripping and paste-up

Education

Bachelor of Fine Art in Graphic Design, University of Illinois at Urbana-Champaign, 1995

Skills

Extensive experience in the design and production of: Ad campaigns, books, catalog, collateral, direct mail, email campaigns, brand identities, packaging, photography, point-of-sale, posters, press kits, promotional and retail websites, sales offices, sell sheets, signage, stationary systems.

Expert in: Photoshop, Illustrator, InDesign, Acrobat, Word, Excel, Dreamweaver, BBEdit.

Proficient in: HTML & CSS; while not a coder, I regularly write HTML and CSS, and can debug Javascript and ASP.

Professional statistical and analytic abilities: Adept at quantitative data analysis and reporting, especially relating to metrics culled from tools such as Coremetrics and Hitwise.

Excellent hand skills: Mock-ups, paste-ups, comps, etc.

References

Available, upon request.