CONTACT name: Tony Molinero, location: San Francisco, CA, phone: (415) 505-3782, e-mail: tmolinero@bowandarrowdesign.com, url: http://www.bowandarrowdesign.com/ WORK EXPERIENCE 07.2007 to Present ::: Freelance, San Francisco, CA 02.2001 to 01.2007 ::: Sawhorse Enterprises, San Francisco, CA Founding Employee and Creative Director From company inception, responsible for all aspects of the creative department * Drove every aspect of creative process * Directed, designed or produced all the print projects, web work and photography. As a founding employee, I contributed extensively to the all aspects of the business * Have solid understanding of the principles relating to successful: marketing, merchandising, business development, product development, project management, & finance. * Grew creative department from one person to five person team * Managed the creative budget & developed creative briefs * Presented and pitched all creative concepts to relevant project teams * Executed all design work under extreme time and resource constraints * Tracked web metrics using multiple data analysis tools Websites: MyPleasure.com, SexyResolutions.com, SexAstrology.com, Sex-e-cards.com, Amazon storefront 05.2000 to 07.2001 ::: Lawrence Research Group, San Francisco, CA Senior Art Director * Designed and produced both the print and web-based creative projects of this online retailer. * Took over all product photography and styling. * Managed the re-branding of the primary website * Assumed the responsibilities of the creative services manager Websites: Xandria.com 02.1998 to 05.2000 ::: Gauger & Silva, San Francisco, CA Graphic Designer/Jr. Art Director/Tech Support * At this ad agency I designed and produced: packaging, advertising, marketing collateral, signage, sales exhibits and websites for the natural foods and real estate development industries * Served as their in-house consultant regarding new technology purchases and implementation * Maintained the desktop Macs Websites: Hokulia.com, WinchesterGolf.com 07.1997 to 01.1998 ::: Freelance, San Francisco, CA Independent Contractor * Designed and produced projects for regional businesses * Expanded into web design and production * Honed my time-management, resource-management, and project-management skills. 08.1996 to 06.1997 ::: Now What Software, San Francisco, CA Production Artist/Graphic Designer * Retouched and processed aerial photography * Designed UI elements for product line * Designed and produced marketing collateral 08.1995 to 08.1996 ::: Gerald Reis Design Studio, San Rafael, CA Graphic Designer * Responsible for all phases of our projects from concepting to printing * Involved with design, comping, client relations, mechanicals and vendor management EDUCATION 1995 University of Illinois at Urbana-Champaign, BFA in Graphic design CREATIVE PROCESS & BUSINESS SKILLS * Ability to generate designs that balance the company strategies, goals, and resources to arrive at the most effective creative solution. * Produce well-prepared pitches and presentations using relevant metrics to support design choices. * Unparalleled project management skills (time, resource, budget allocation). * Can navigate, diplomatically and judiciously, through the group creative decision-making process to gather an appropriate level of input from key stakeholders who may have differing viewpoints, personalities, and agendas. Adept at guiding such discussions and facilitating consensus. * Excellent interpersonal, communication and management skills: * Possess an ability to foster teamwork among diverse groups and disciplines. * Schooled in giving formal and informal critiques that provide individuals and teams with relevant and actionable feedback. * Comfortable with providing art direction and guidance, leadership and coaching to members of the design team. * Identify and communicate key responsibilities and practices to ensure team is headed in the right direction. * Challenge and inspire partners to achieve innovative results. DESIGN SKILLS * Extensive experience in the direction, design and production of: Ad campaigns, books, catalog, collateral, direct mail, email campaigns, brand identities, packaging, photography, point-of-sale, posters, press kits, promotional and retail websites, sales offices, sell sheets, signage, stationary systems. * Expert in design software: Photoshop, Illustrator, InDesign, Acrobat, Word, Excel, Dreamweaver, BBEdit. * Proficient in HTML and CSS; while not a coder, I regularly write HTML and CSS, and can debug JS and ASP. * Professional statistical and analytic abilities: Adept at quantitative data analysis and reporting, especially relating to metrics culled from tools such as Coremetrics, TeaLeaf, and Hitwise. * Excellent hand skills: Mock-ups, paste-ups, comps, etc. REFERENCES Available, upon request.