UX Design & Strategy

Project Work

About Me

I’ve been designing for the web since the beginning—literally. My first website was built for Mosaic while I was earning my BFA in Graphic Design, and I moved to the Bay Area as the internet and I were both just getting started.

Over the years I’ve worked across agencies, start-ups, enterprise teams, and my own clients, shaping everything from e-commerce and consumer tools to complex data-driven products. What’s been consistent is the way I approach design: I look for clarity in complexity, structure in ambiguity, and the story that ties it all together.

I’m an individual contributor by choice. I like working directly with the problem—mapping systems, defining flows, understanding users, and designing interactions that feel intuitive no matter how much logic sits underneath them. I collaborate closely with engineers, product managers, and stakeholders, and I’ve learned how to balance all perspectives without losing sight of the user.

What keeps me here decades later is the same thing that drew me in: this field is always evolving. There’s always more to understand, more to simplify, and more to make possible for people. That learning keeps me energized, and the work still feels meaningful.

Testimonials

Tony is one of my favorite people I've had the pleasure to work with. Intelligent, thoughtful, always a friend are just a few personal traits I'd say about him in addition to being an utter professional in everything he does when it comes to work.

Tony is dedicated to doing his best in everything he has worked with me on. Always willing to put in the early and late hours to make sure a project not only gets done on time but is also thought through thoroughly and delivers to the client what they truly need.

I feel very fortunate to know and have worked with Tony. I hope that our paths will cross many times again in the future. Anyone who gets to work with him will know what I mean.
Sean Shoffstall
Sean Shoffstall
https://twitter.com/shoffstall
Tony was born to be a UX guy. He is 100% battle tested and has a gift that is hard to describe. Having worked together on major projects of every shape and size, Tony is the most collaborative and insightful person I have ever worked with. He welcomes challenge and tackles problems head on. He take enormous amounts of information and can distill it down to logical chunks. Having been a creative, he gets the process and works very well with creative teams. In addition, he is a great person and fun to work with!
Jon Anderson
Jon Anderson
http://jon-anderson.com
Tony is a talented UX designer who possesses a rare combination of refined design sensibility, incomparable organizational and critical thinking skills, and a deep understanding of cross-disciplinary technical and business needs. He puts clients, (and his team members), at ease with his innate ability to see a project from many angles, thinking through design AND technical puzzles before issues may arise. In this way, he makes my job much easier by helping me ask the right questions and delivering exceptional work that can be counted on to exceed expectations. He is whip smart and has one of the strongest work ethics of anyone with whom I've ever worked. Additionally, Tony is a fantastic coworker with a wry sense of humor and an unflappable attitude. I can't recommend him highly enough!
Courtney Malone
Courtney Malone
https://www.linkedin.com/in/courtneymalone