The client was looking for a website redesign that better expressed their brand and featured their breadth of products. Honestly, when I heard that the client wanted the site done in about a month, I laughed. There wasn’t time to be scared, so I cleared my plate and rolled up my sleeves.
Because this was a redesign of a marketing website, the audience was already known and their motivations for coming to the site weren’t complicated. We also knew what the business needs of the client were. There was little time for discovery beyond learning their current site, products and marketing materials.
I had their current site as a starting point for the site structure. Not much was changed in the sitemap, though their products were broken out more clearly as B2B and B2C. The sitemap was revisited after wireframing though. The website was being built as page templates, so the templates were indicated on the sitemap to provide a visual representation of template distribution.